Rebranding Estrel Hotel Berlin

This is how brand communication works. The new front-lit signs (Profile 4) provide uniform illumination with 4,500 Kelvin. The highlight: smooth dimming and automatic adjustment of brightness to the current ambient light conditions.The challenge? Retaining the existing construction with its tilting function while at the same time realizing an installation without the use of a crane.

The solution: delivery of all components as a kit, transport via the building’s internal freight elevator, and installation directly on the roof.

From planning and analysis of the new brand, through structural engineering, all the way to installation – everything from a single source.